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Advisory Board

Active Advisory
Board Members

World-class founders and operators in media, consumer brands, the domain industry, and global nTLD registry operations guide the strategic direction of .prompt. Their combined experience shapes how we’re building the definitive top-level domain for artificial intelligence.

Meet The Board

Proven Brand Builders

Founders, consumer-brand builders, and leaders who operate at the top of the domain and registry business.

Larry Namer $9 Billion Brand

Larry Namer

Founder, E! Entertainment Television

Larry Namer is a media pioneer and the co-founder of E! Entertainment Television, the cable network he built from the ground up into a global powerhouse valued at more than $9 billion. With more than five decades of leadership across cable, media, and entertainment, Larry brings unmatched insight into how to launch, scale, and brand-define an entirely new category — exactly the playbook .prompt is following as the definitive TLD for AI.

Brian Smith $2 Billion Brand

Brian Smith

Founder, UGG Boots

Brian Smith is the founder of UGG, the iconic footwear brand he grew from a single pair of sheepskin boots into a global $2 billion lifestyle empire. A celebrated entrepreneur, author, and speaker, Brian is renowned for turning unconventional ideas into category-defining brands. His advisory role helps .prompt cultivate the long-term brand authority and cultural relevance required to own the AI naming era.

Marcus Andrews Domain Industry Leader

Marcus Andrews

Founder, I HeartDomains

Marcus Andrews is the founder of I HeartDomains and a longtime force in the premium domain industry. With deep expertise in domain strategy, naming, and digital real estate, Marcus advises .prompt on registry positioning, premium domain valuation, and the go-to-market strategy that will make .prompt the most sought-after namespace in artificial intelligence.

Lars Jensen nTLD Registry Operator

Lars Jensen

Founder & CEO, ShortDot

Lars Jensen is the Founder and CEO of ShortDot SA, the Luxembourg-based registry behind major new gTLDs including .icu, .bond, .cyou, .cfd, and .sbs, with a distributed team across Europe, the United States, and India. A domain-industry operator with a long track record in registry go-to-market, global registrar channel development, and international expansion, Lars helps .prompt align its roadmap with the realities of building and scaling a high-impact TLD in today’s market.

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